Latest Stories

• The Stack: TikTok Outsources to Take Live Shopping to US; UK Ministers Double Budget for Ads

  3 years ago News

  

  This week: TikTok joins forces with TalkShopLive to take its live shopping feature to the US, the UK government nearly doubles ministers' budget for advertising... It's been a week of second chances and second guesses across ad tech. In the US, [...]

• Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]

• Uber’s Ex-Security Chief Convicted of Covering Data Breach; UK Government Suspends Data Reform Bill

  3 years ago News

  

  In today's ExchangeWire news digest: Uber’s former security chief is convicted for failing to disclose a 2016 data breach; the UK government suspends its Data Reform Bill; and TerraLabs co-founder Daniel Shin requests to withdraw from testifying about the company's [...]

• Musk U-Turns on Scrapped Twitter Buyout; Google to Pay Arizona USD$85m to Settle Location-Tracking Suit

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk offers to complete his buyout of Twitter; Google settles a 2-year location-tracking lawsuit with Arizona; and ITV prepares to launch its new streaming service to coincide with the 2022 Fifa World Cup.   Musk offers [...]

• Quantcast, Digital Turbine & VDX.TV Lead The Wires Awards 2022 Shortlist

  3 years ago News

  

  The shortlist for The Wires Global 2022 awards has been revealed by ExchangeWire, with Quantcast and Digital Turbine leading the finalists, each amassing an impressive ten shortlisted entries. VDX.TV also collected seven shortlisted entries across four different categories. Now in its [...]

• UK Ministers Budget £930m for Ad Space; US Tightens Tech Restrictions on China

  3 years ago News

  

  In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [...]

• The 4 Factors Driving Effective Contextual Targeting

  3 years ago News

  

  Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]

• Ad Tech and ESG: Leading or Lagging?

  3 years ago News

  

  As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety  report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]

• TikTok Outsources to Launch Live Shopping in US; MDEC Investigated by Anti-Corruption Commission

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok collaborates with TalkShopLive to launch live shopping in North America; Malaysia's Digital Economy Corporation faces an investigation into false claims; and mounting scandals in Singapore rock the nation's reputation as a 'crypto paradise'.   TikTok partners [...]

• The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy

  3 years ago News

  

  This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]