Latest Stories

• Amazon Woos Influencers to Crack Livestream Shopping; EU Considers Restricting Political Ad Targeting

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

• Google Inches Towards Settling Privacy Violation Lawsuit; Big Tech Told to Crack Down on Child Abuse Images

  3 years ago News

  

  In today's ExchangeWire news digest: Google is offered a deal to bring a privacy violation complaint to an end; the UK government gives Ofcom greater authority to ensure tech companies tackle child abuse content online; and Sequoia China raises USD$9bn (£7,489bn) [...]

• TikTok Shelves Ecommerce Expansion into Europe & US; British Army Investigates Hacked Accounts

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]

• Turning Cookie Panic into Positivity: Interview with John Stoneman - Triplelift

  3 years ago News

  

  At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

• The cookieless future: a new era for privacy?

  3 years ago News

  

  With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

• Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

• Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [...]

• ATS London 2022: what went down

  3 years ago News

  

  ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

• Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]

• The Wires Global - Meet the Judges: Patrick Zinga

  3 years ago News

  

  Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]