Latest Stories

• EU Accuses Apple of Violating Competition Law; UK Set to Shelve Plans for New Tech Regulator

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the European Commission accuses Apple of restricting rivals’ access to “tap and go” technology; UK ministers are set [...]

• Why Publishers Should Prioritise Personalisation

  3 years ago News

  

  Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

• TWIPN's Jen Antoniou on SDA, Digital Media Ad Spend, and 'Free Speech' Twitter

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech [...]

• Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

  3 years ago News

  

  Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from the data it collects, and how location data can be collected and used in a privacy-centric, post-cookie world.   What exactly is [...]

• Activision Faces Lawsuit over Microsoft Sale; Cameo Cuts Staff a Year into Unicorn Status

  3 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]

• Retail Media: The Retailer Gameplan

  3 years ago News

  

  Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

• (First-) Party Like It's 1999

  3 years ago News

  

  Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

• Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive

  3 years ago News

  

  Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

• UK Ministers Shelve Plans for New Tech Regulator; Paramount+ Subs Soar by 6.8 Million

  3 years ago News

  

  In today's ExchangeWire news digest: the UK abandons plans to empower a new tech regulator; Paramount+ records a surge of 6.8 million subscribers in Q1 2022; and Elon Musk outlines plans to take Twitter public to potential investors.   UK government abandons [...]

• Retail Media Around the Globe

  3 years ago News

  

  Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]