Latest Stories

• IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises

  2 years ago News

  

  The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]

• Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands

  2 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges,  announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]

• The Four P's of Advertising in the Digital Age

  2 years ago News

  

  In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

• AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa

  2 years ago News

  

  In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

• Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

  2 years ago News

  

  Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]

• CTV Advertising Measurement and Attribution: Challenges and Solutions

  2 years ago News

  

  Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

• Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

  2 years ago News

  

  La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]

• LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering 

  2 years ago News

  

   LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. Using LiveRamp’s data collaboration platform, Co-op will be [...]

• FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked

  2 years ago News

  

  In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

• Snigel Shortlisted for Irish Digital Technology Company of the Year Award

  2 years ago News

  

  Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [...]