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• The Stack: Binance Hit by Major Network Hack; US to Rework Digital Privacy Legislation for EU

  3 years ago News

  

  This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]

• Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed

  3 years ago News

  

  ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]

• Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]

• ByteDance Plans to Take Music Streaming Service Global; Getir in Talks to Rescue Struggling Rival Gorillas

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok-owner ByteDance plans to expand its music streaming service globally; Getir in talks to rescue rapid grocery delivery rival Gorillas; and Apple quietly plans to monetise its original video content.   TikTok-parent plans global expansion of music [...]

• Recession-Proof Marketing - Q&A with Matt White, Quantcast

  3 years ago News

  

  In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]

• Netflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]

• US Reworks Digital Privacy Rules for Europeans; Shein Drops up to One Third in Value

  3 years ago News

  

  In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its [...]

• Binance Hit by Major Network Hack; Meta Admits Up to One Million Facebook Passwords Stolen

  3 years ago News

  

  In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [...]

• The Stack: TikTok Outsources to Take Live Shopping to US; UK Ministers Double Budget for Ads

  3 years ago News

  

  This week: TikTok joins forces with TalkShopLive to take its live shopping feature to the US, the UK government nearly doubles ministers' budget for advertising... It's been a week of second chances and second guesses across ad tech. In the US, [...]

• Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]