Latest Stories
One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments
One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]
Crypto scams surge 23%; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket
In today’s ExchangeWire digest: Crypto scams surge 23% in 2023; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket. Crypto scams surge 23% According to Lloyds Bank, crypto investment scams among their customers have risen by 23%. The [...]
Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [...]
How the attention challenge is evolving: Insights from Sharethrough’s Richard Ottoy
Richard Ottoy, general manager EMEA at Sharethrough, explores how the attention challenge is evolving, touching on which ads capture consumers' attention best and which metrics are currently available to measure it, as well as industry developments surrounding attention. How has [...]
Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime
On Today’s ExchangeWire digest: Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime… Social platforms told to stop suggesting children as friends In accordance with the Online [...]
Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms
ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [...]
dentsu's Sonya David on Meta, OpenAI, and NFTs
In this episode of The MadTech Podcast, Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's head of content John Still and CEO, Rachel Smith, to discuss Meta allowing marketplace sellers to opt out of data sharing, OpenAI's chatbot [...]
The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]
The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads
This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [...]
Popular Tradertalks
Latest Posts
-
The Stack: Ad Agency Wars -
The State of Privacy in Ad Tech -
Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis -
MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying -
Targeting in APAC: The Data Requirements for Nuanced Strategies
Follow ExchangeWire