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Injecting Sustainability into Digital Advertising - Q&A with Greenbids
In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]
Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights
On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]
DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [...]
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