Latest Stories

• Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers

  2 years ago News

  

  Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

• PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

• Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution

  2 years ago News

  

  In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]

• Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

  2 years ago News

  

  Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

• Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain

  2 years ago News

  

  In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

• The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot

  2 years ago News

  

  This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot... News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [...]

• Brightbid Release White Paper on Search Wars

  2 years ago News

  

  BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers.  The world of search experienced a seismic [...]

• The Two Tiers of Retail Media

  2 years ago News

  

  Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]

• DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments to Maximise Campaign Performance

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

• ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]