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The Stack: AI Firms Risk Falling Foul of Regulators; Criteo Fined €40m for GDPR Violations
This week: research predicts an oncoming clash between AI firms and regulators, Criteo fined €40m (~£34.2m) in France... Another tumultuous week for tech giants began with a report that firms developing AI could clash with regulators trying to control the nascent [...]
The MadTech Sketch: Curation for the Ad Tech Nation
In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]
Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key Appointments
Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [...]
New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey
LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences. Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]
The Next Generation of Media Planning Tools for CPGs Will Come From Retailers
In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]
Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption
In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]
Diversity, Authenticity, and Challenging Biases: ExchangeWire Joins Seedtag’s AdTech Heroes Podcast at Cannes
At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast. Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]
ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]
EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads
In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]
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