Latest Stories

• The MadTech Podcast Special: The Complexity of Identity

  5 years ago Podcast

  

  Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]

• DPC Send off Draft Decision Against Facebook; Kixeye Sellers to sue Stillfront Group

  5 years ago News

  

  In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth.   DPC draft Facebook a [...]

• Google Play Countersues Epic Games; Funnel raise USD$66m in Investment

  5 years ago News

  

  In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

• Interactive Entertainment in APAC: Q&A with dentsu gaming

  5 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]

• Facebook Willing to Open Algorithms to Regulators; Sky Mavis Announce USD$152m Funding Round

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook announce they would be happy to open their algorithms to regulators; Sky Mavis raise USD$152m (£111.6m) in a Series B funding round; and Homa Games raise USD$50m (£36.7m) in a Series A investment round.   Facebook [...]

• Putting Consumer Privacy First is Good Business for Brands

  5 years ago News

  

  In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual approach can promote a better experience for the consumer in the privacy-first landscape. How has the impending elimination of the third-party [...]

• Apple Request a Pause; Outsmart OOH Playout Reporting Standards

  5 years ago News

  

  In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM.   Apple request a temporary [...]

• Ad Tech Rising Star & Ad Tech Personality of the Year Shortlists Announced

  5 years ago News

  

  ExchangeWire are delighted to announce the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2021. Following a record number of nominations for both of the free-to-enter categories this year, the [...]

• Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

• R3's Penelope Siraj on the 'Great Resignation', Consent Management, and Brand Entertainment

  5 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Penelope Siraj, principal consultant at R3, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week, they cover:   – A record number of US workers have quit [...]