Latest Stories

• The Stack: Disney Leaves the Metaverse, Should AI Slow Down?

  2 years ago News

  

  This week: Disney shutters its metaverse unit after a year, AI and tech experts call for a pause in development... Do AI developers need to push the pause button? An open letter, co-signed by Elon Musk, Steve Wozniak, and more than [...]

• The MadTech Sketch: DSP vs SSP: When Two Tribes Go To War

  2 years ago News

  

  In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]

• dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]

• Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]

• fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs

  2 years ago News

  

  Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of work. However, new research from martech consultancy fifty-five reveals that the bot is a [...]

• Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform

  2 years ago News

  

  Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]

• How Will Web3 Change Advertising?

  2 years ago News

  

  With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

• Experts Call for AI pause; Meta to Ban Political Ads in Europe?

  2 years ago News

  

  In today's ExchangeWire news digest: tech experts appeal for a hiatus on AI development; Meta mull barring political advertising on their platforms in Europe; and Tencent bring a paid subscription option to WeChat. Experts call for pause in AI’s development A group [...]

• Alibaba Splits into Six; Apple Launch Pay Later Service

  2 years ago News

  

  In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

• Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

  2 years ago News

  

  Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]