Latest Stories

• Ad Spend to Rise, Say Zenith; Samsung's Profits Rise Amid Chip Demand

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zenith’s latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; high demand for memory [...]

• ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they cover: - Programmatic spend and investment is rising [...]

• Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think

  5 years ago News

  

  In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

• Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m

  5 years ago News

  

  In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]

• The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games

  5 years ago News

  

  Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and [...]

• Kuaishou Close Zynn; NotCo Reach Unicorn Status

  5 years ago News

  

  In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]

• S4 Acquire Destined; Samsung's Profits Rise Amid Chip Demand

  5 years ago News

  

  In today's ExchangeWire news digest: ad giant S4 Capital have acquired marketing firm Destined; high demand for memory chips send Samsung's profits up; and Japanese trainer re-seller SODA raise USD $56.4m in a series C funding round.   S4 Capital acquire Destined S4 [...]

• Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal

  5 years ago News

  

  In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian ride-sharing service Swvl go public through a SPAC merger; and Twitter make a fresh effort to get into ecommerce.   Ad spend [...]

• Contextual Advertising in Emerging Channels

  5 years ago News

  

  In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

• Paytm to go Public; China Issue Tech "Rectification" Program

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]