Latest Stories

• "Web3 is set to disrupt loyalty": have your say on the future of the industry

  2 years ago News

  

  In our latest in-depth look at our Industry Review pillars, we look at what’s redefining the future of the media, marketing and ecommerce sectors. Will Web3, pdOOH or audio make waves? What’s the future of your area of the industry? Will [...]

• Lotame Names Eli Heath as New Head of Identity & Strengthens Leadership Team with Promotions

  2 years ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today (March 8th, 2023) announced that it has strengthened its executive team, hiring Eli Heath as head of identity and elevating three team members to [...]

• DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

• Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide

  2 years ago News

  

  Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

• Mint Cresce Ancora Con Numeri Da Record & Conferma Lo Stesso Trend Anche Per Il 2023

  2 years ago News

  

  MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

• Connatix Names Mike Caprio SVP & GM of Americas

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced the appointment of Mike Caprio as SVP and GM of the Americas. In this role, Caprio will be responsible for driving the adoption of Connatix’s innovative video technology [...]

• Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day

  2 years ago News

  

  Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

• White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators

  2 years ago News

  

  In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]

• 'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

• 'A Recalibration is Overdue': have your say on measurement, attention and context

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]