Latest Stories

• Cedara Launches Media Taxonomy for Carbon Emissions Measurement for the Media & Advertising Industry

  2 years ago News

  

  Today (January 11th, 2023), Cedara, the first end-to-end carbon intelligence platform, is announcing the release of its Media Taxonomy for the media & advertising industry. This taxonomy allows media companies to categorise carbon emissions by the specific media category they [...]

• Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI

  2 years ago News

  

  Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [...]

• Yieldmo Expands Patent Portfolio After Securing Recent Patent on its Smart Curation Technology

  2 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 [...]

• Nano Interactive to Boost Agency Partnerships with Senior Hire

  2 years ago News

  

  Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]

• Ogury Nombra a Geoffroy Martin Como Chief Executive Officer

  2 years ago News

  Ogury, el líder mundial en personified advertising, anunció hoy el ascenso de su anterior COO Geoffroy Martin al puesto de chief executive officer. Thomas Pasquet, antiguo CEO de Ogury y cofundador de la empresa, que ocupó el cargo durante ocho [...]

• Ogury Nomme Geoffroy Martin au Poste de Chief Executive Officer

  2 years ago News

  Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de son ancien COO Geoffroy Martin au poste de chief executive officer. Thomas Pasquet, ancien CEO d’Ogury qui a cofondé l'entreprise et occupé ce poste pendant huit ans, devient [...]

• Ogury Nomina Geoffroy Martin Nuovo CEO

  2 years ago News

  Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione dell'ex COO Geoffroy Martin alla carica di chief executive officer. Thomas Pasquet, co-fondatore dell'azienda che ha ricoperto la carica di CEO per otto anni, nel suo nuovo ruolo di [...]

• Ogury Names Geoffroy Martin as Chief Executive Officer

  2 years ago News

  Ogury, the global leader in personified advertising, today (January 10th, 2023) announced the promotion of former COO Geoffroy Martin to the position of chief executive officer. Former Ogury CEO Thomas Pasquet, who co-founded the company and served in the role [...]

• TikTok Undercuts Rivals with Ad Prices; Apple Working on In-House Chip

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok undercuts its social media rivals with lower ad prices; Apple is reportedly developing in-house chips; and Meta implements new technology to improve the equity of housing ads on Facebook. TikTok ad prices undercut Instagram, [...]

• AdInMo Expands In-Game Commercial Team

  2 years ago News

  

  AdInMo, the contextual in-game advertising platform has appointed ad tech gaming evangelist Yasin Dabhelia as its VP of programmatic to lead its global demand strategy.  Yasin brings extensive digital and cross-media advertising experience. He has been part of the growing in-game [...]