Latest Stories

• Infrastructure & Automation: Predictions for 2023

  2 years ago News

  

  In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

• Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite

  2 years ago News

  

  Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

• AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid

  2 years ago News

  

  BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

• IAS Reports - Eroding Consumer Trust is Top Concern for Advertising on Social Media Platforms in 2023

  2 years ago News

  Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

• Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta

  2 years ago News

  

  In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

• Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]

• Average Agency Payment Times Increase; Twitter Seeks Funding

  2 years ago News

  

  In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]

• Audio: Predictions for 2023

  2 years ago News

  

  Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]

• DanAds Earns SOC II Type 2 Certification Offering their Clients the Highest Level of Information Security

  2 years ago News

  

  DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]

• Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP 

  2 years ago News

  

  Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]