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Clean Rooms Uncovered: Breaking Down the Data Stack
In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]
Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu
Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival. Implemented in Brazil, the campaign’s APM (Average [...]
impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth
impact.com, the world’s leading partnership management platform, today (7th December) announced the company will end 2022 with strong momentum, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, new partnerships and [...]
EU Regulators to Restrict Meta’s Targeted Ad Model; Over USD$400bn Wiped from European Tech Companies
In today’s ExchangeWire news digest: Meta’s targeted ad model takes a hit as European Union privacy regulators rule against its use; and European tech companies drop over USD$400bn (~£328.2bn) in value due to funding freeze. Meta’s targeted ad model to be [...]
How Contextual AI Impacts Campaign Performance
In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]
Privacy & Identity: Predictions for 2023
In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]
Positive Social Impact in Advertising: Q&A with Sigma Software
Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]
Adnami Appoints Jeetesh Luhar as International Sales Director
Ad tech company, Adnami, has appointed Jeetesh Luhar as international sales director as it readies itself for further expansion across Europe. The hire follows hot on the heels of the appointment of James Upson as managing director for UK and [...]
UK to Launch New Regulation to Tame "Wild West" of Crypto; Getir to Acquire Sinking Rival Gorillas
In today's ExchangeWire news digest: the UK government finalises new regulation to control the cryptocurrency industry; Getir prepares to acquire competitor firm Gorillas; and crypto giant Circle cancels its USD$9bn (~£7.34bn) deal to go public. UK government finalises plans to tame [...]
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