Latest Stories

• Inadvia's Ryan Afshar on S4Capital, Taboola-Outbrain, and Streaming Wars

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Ryan Afshar, co-founder and commercial director at Inadvia, to discuss the latest news in ad tech and martech. On this week's episode: - Sir Martin [...]

• The Benefits of Implementing the Transparency & Consent Framework v2.0

  6 years ago News

  

  Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that [...]

• Why Transparency Matters as DOOH Dives Deeper into Programmatic

  6 years ago News

  

  As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for [...]

• Messaging Apps: The New Browser

  6 years ago News

  

  Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue Officer, Rakuten Viber, in this exclusive interview on how messaging apps can be used as [...]

• Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and [...]

• Likely Outcomes as We Move to A First-Party Ad Economy

  6 years ago News

  

  It’s easy to hold negative views about the state of the market right now. The third-party infrastructure that forms the basis of the digital marketing ecosystem is slowly being dismantled by regional privacy legislation and browser ITP initiatives. We are witnessing [...]

• What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

  6 years ago News

  

  In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]

• Is RTB Dead in the water? Part 1: The Consent Game

  6 years ago News

  

  The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

• Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes [...]

• Mindshare's Simona Gentile on Publishers, McKinsey, and Oracle Data Cloud

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Simona Gentile, global digital lead at Mindshare Worldwide, to discuss the latest news in ad tech and martech. On this week's episode: - Facebook have [...]