Latest Stories

• UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into [...]

• Rowena Spencer on the FTC, YouTube and Firefox

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week's episode: - The Federal Trade Commission [...]

• What Does Programmatic Mean for OOH?

  6 years ago News

  

  Prior to their discussion at ATS London 2019, ExchangeWire joins Seun Odeneye, managing director of Cadreon UK, and Sophie Pemberton, global strategy director of Talon Outdoor, for their insight on how programmatic technologies can be applied within the Out of [...]

• Making Programmatic Work in the Privacy-First World

  6 years ago News

  

  In this preview to their panel discussion at ATS London 2019, 'How Can we Make Programmatic Work in the Privacy First Era', Mathieu Roche, CEO and co-founder at ID5; Richard Lloyd, chief data officer at GroupM; and Matt Prohaska, CEO [...]

• Industry Problems that Independent Ad Tech can Fix

  6 years ago News

  

  From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry is somewhat up against it. Ahead of their discussion at ATS London, ExchangeWire speaks to Ari Paparo, co-founder and CEO [...]

• Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz

  6 years ago News

  

  Pierre Naggar (pictured below), SVP of global demand at AdsWizz, joins ExchangeWire to debunk some of the myths around audio, taking a deep dive into programmatic, and outlining how audio advertising isn’t simply another digital format, but rather, a true [...]

• Five Strategies Media Companies Are Using to Drive Digital Revenue

  6 years ago News

  

  Ahead of ATS London 2019, Tiffany Kelly (pictured below), digital product manager at Lineup, reveals five key strategies which media companies can employ to further their effectiveness, diversify their offering, and increase revenue. Between industry blogs, podcasts and vendor outreach, there [...]

• In-Housing: The New Rules for Service Partners

  6 years ago News

  

  Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous change in recent times. This is keenly felt by the service layer, with in-housing raising [...]

• Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first [...]

• Digicake's Julian Savitch-Lee on Newscorp's Knewz, Google, and The Trade Desk

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Julian Savitch-Lee, programmatic consultant, DigiCake to discuss the latest news in ad tech and martech. On this week's episode: - Newscorp is set to compete [...]