Latest Stories

• Microsoft, GitHub & OpenAI Appeal to Dismiss Lawsuit; UK Homes Cancel 2 Million Streaming Services

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot. Microsoft, GitHub, and [...]

• Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia

  2 years ago News

  

  Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA).  Joining Broadsign [...]

• The Stack: DOJ Sues Google to Break up Market Dominance; Microsoft Pours Billions into OpenAI Partnership

  2 years ago News

  

  This week: DOJ sues Google over "anticompetitive conduct"; Microsoft expands OpenAI partnership. Google made headlines this week when parent company Alphabet announced it would cut 12,000 staff in the latest round of job cuts, sparking criticism from former employees. The tech [...]

• Total Media’s Celine Saturnino on Digital Ads, US Vs TikTok, and Programmatic Transparency

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss digital ads becoming more relevant, TikTok opening their algorithms to the US, the latest ISBA [...]

• DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]

• How AI Evolves Programmatic Creative and Execution

  2 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]

• Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund. Musk [...]

• EMPIRE Partners with Anzu to Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup

  2 years ago News

  

  American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”. Kizz Daniel became synonymous with [...]

• Bidstack Launches Dedicated Sports Division and Signs Multi-Year Deal with SimWin Sports

  2 years ago News

  

  Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. [...]

• Evorra Grows to Over 145 Million Compliant, Addressable Audiences

  2 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]