Latest Stories

• Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web

  2 years ago News

  

  Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [...]

• BlueTriton and Teads Launch Industry-Leading Sustainability Initiative Focused on Carbon Emission Reduction

  2 years ago News

  

  BlueTriton Brands and Teads, the global media platform, announce a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimise the footprint of Teads’ delivery of BlueTriton's ads and addresses the main drivers [...]

• Irish DPC Fine Meta €265m; Content Removal Axed from Online Safety Bill

  2 years ago News

  

  In today's ExchangeWire news digest: the Irish DPC hand Meta a €265m fine over privacy concerns; the requirement for social media firms to remove harmful content is scrapped from the Online Safety Bill; and Black Friday ecommerce sales appear [...]

• Odeeo Expands Offering to Bring Programmatic Audio Advertising to Millions of Mobile Gamers

  2 years ago News

  

  Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [...]

• Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux

  2 years ago News

  

  In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]

• Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software [...]

• Amazon Shuts Down Wholesale Distributor in India; TikTok Turns to Start-Ups to Revive E-Commerce Business

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon is set to shut down its wholesale distributor in India; TikTok enlists the help of tech start-ups to bolster its e-commerce business; and the UK government announces plans to fine social media companies who [...]

• The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users' Data

  2 years ago News

  

  This week: Disney reappoints Bob Iger as its CEO, Meta faces legal action in the UK for collecting user data against their wishes... Another dramatic week in ad tech began with the reappointment of Bob Iger as Disney CEO. Iger replaces [...]

• Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting [...]

• La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director

  2 years ago News

  

  Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]