Latest Stories

• DV Study Underscores That Attention-Grabbing Ads are Key to Performance but Context is Key

  2 years ago News

  

  DoubleVerify, a leading digital media measurement, data, and analytics software platform today  (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]

• Apple Loses Search Chief to Google; Alibaba Muted on Singles Day Results

  2 years ago News

  

  In today's ExchangeWire news digest: Apple loses search chief to Google; Alibaba muted on Singles Day results; and S4 Capital reports 29% increase in like-for-like revenue. Apple loses search chief to Google Apple has lost Srinivasan Venkatachary, a key senior director within [...]

• AdsWizz’s Dynamic Creative Optimisation Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners

  2 years ago News

  

  AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]

• ID5 & Sincera Study Reveals Damaging Implications of Cookie Syncing

  2 years ago News

  

  ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie [...]

• Manadge Continues its Growth in Italy with New Partner Adasta

  2 years ago News

  

  Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]

• Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends 

  2 years ago News

  

  Tremor International Ltd., a global leader in data-driven video and Connected TV (“CTV”) advertising technology, offering an end-to-end platform that enables advertisers to optimise their campaigns and media companies to maximise inventory yield,  announced the release of its 2022 World [...]

• The Stack: Binance Bails on FTX, Meta Cuts 11,000 Staff as Revenue Nosedives

  2 years ago News

  

  This week: Binance abandons its merger deal with FTX, Meta cuts its workforce by 13%... This week saw major players in ad tech rocked by the fallout of plummeting profits and a post-pandemic slump. Cryptocurrency exchange Binance offered a lifeline to [...]

• Quantcast Leads the Wires Awards 2022

  2 years ago News

  

  Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [...]

• ThoughtLDR’s Tamara Sword on VR in the Metaverse, the DMA, and TikTok’s Gaming Channel

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the role of VR in the metaverse, the implementation of the EU's DMA, and TikTok's move [...]

• CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing

  2 years ago News

  

  CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of [...]