Latest Stories
US Officials Step Up Google Break-Up Effort; Purchase DuckDuckGo, Apple Advised
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google's ad tech business; Apple is advised to purchase [...]
Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]
ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt
In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]
Senators Ask FCC to Reconsider Facebook Ruling; Zynn App Pulled, Content Theft Suspected
In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]
Apple Advised to Acquire DuckDuckGo; HyperBeard Fined for Illicit Tracking
In today's ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids' app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see [...]
US Officials Push to Dismantle Google Ads; Facebook Labels State-Owned News Posts
In today's ExchangeWire news digest: US state officials appear to be preparing to break up Google's ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube's biggest rival for the 4 - [...]
Germany Outlaws Assumed Consent; Vice Australia Cuts Jobs, Closes Virtue
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the Federal Court in Germany upholds a ruling to ban assumed consent for unnecessary cookies; Vice Australia announces significant job [...]
Essence's Matt McIntyre on Zynga, Quibi, and The Guardian
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: - Social gaming company Zynga has [...]
A Call to Step Up: Industry Figures Respond to ISBA Transparency Report
Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]
Google Hit with $5b Lawsuit Over Incognito Tracking; Snapchat Launches Dynamic Product Ads
In today's ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester projects that more than 50,000 jobs will be cut from US [...]
Follow ExchangeWire