Latest Stories

• The Stack: Meta Boosts VR Ambitions with Lofelt Buyout; Ireland Fines Instagram Record €405m

  3 years ago News

  

  This week: Meta ventures further into VR with Lofelt acquisition, Ireland fines Instagram for compromising children's privacy... Social media sagas dominated the world of ad tech this week. In an attempt to heighten its VR ambitions, Meta purchased Berlin-based startup Lofelt, [...]

• TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US

  3 years ago News

  

  TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers.  TVision is developing a UK-based, opt-in panel [...]

• M&S’s Alexander Williams on Netflix’s CPM, New EU Ad Rules, and Shopify Against Amazon

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's CPM, industry bodies' responses to new EU political ad rules, and Shopify warning [...]

• Gaming and Esports in APAC and Beyond: Q&A with Asim Rehman, Digital Turbine

  3 years ago News

  

  Ahead of ATS Singapore 2022, Asim Rehman, VP demand operation & supply APAC at Digital Turbine, gives an overview of the current gaming and esports landscape in APAC and beyond, and asserts that the future of both lies in mobile.   How popular [...]

• Global Head of International Sales from Spotify & Global SVP of Demand from Adswizz to Join AdTonos

  3 years ago News

  

  AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of [...]

• Les Curated Deals au Cœur de la Collaboration Entre Weborama & Equativ

  3 years ago News

  

  Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]

• Curated Deals at the Heart of the Collaboration Between Weborama & Equativ

  3 years ago News

  

  Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]

• Musk Given Green Light to Amend Twitter Countersuit; Truss to Water Down UK Online Safety Bill

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk is granted permission to amend his countersuit against Twitter; UK prime minister Liz Truss announces "tweaks" are needed to the proposed Online Safety Bill; and India's Evolve receives financial backing from Meta and [...]

• ID5 Names Caitlin Borgman Chief Commercial Officer

  3 years ago News

  

  ID5, the world’s leading identity solution provider, has announced that  Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]

• IAB Europe Releases New Guide to Ecommerce

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe.  The Guide, which [...]