Latest Stories

• Google Hit with €25bn Lawsuit for Anti-Competitive Behaviour; Brothers Embroiled in Cryptocurrency Insider Trading Case

  3 years ago News

  

  In today's ExchangeWire news digest: Google faces a €25bn (£21.6bn) lawsuit in the UK and EU for anti-competitive behaviour; a former Coinbase employee and his brother face wire fraud charges in the US' first cryptocurrency insider trading case; and Bob [...]

• Lotame Strengthens its Executive Team Globally

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, announced that it has strengthened its executive team across the globe, elevating two team members to key roles. Nishanth Raju has been elevated [...]

• Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC

  3 years ago News

  

  With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.  The digital media market in Southeast Asia is forecast to be [...]

• Blue Billywig Unveils New Brand Identity Focusing on its All-in-One Offering & Expert Service

  3 years ago News

  

  Online video platform Blue Billywig announced today (September 12th, 2022)  the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]

• Netflix to Bolster Gaming Division with Ubisoft Partnership; Meta Pulls Plug on Responsible Innovation team

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix partners with Ubisoft to bring three mobile games under its gaming division; Meta shuts down its Responsible Innovation team; and Shopee-owner Sea prepares to close offices across Latin America while cutting staff in Shanghai.   Netflix [...]

• Senior Data Industry Leaders Join Evorra to Help Drive Simple Responsible & Addressable Data Marketing at Scale

  3 years ago News

  

  Today, (September 12th, 2022)  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of two senior team members. Andrew Dumas and Brooke Inman, both ex-ShareThis, will [...]

• The Stack: Meta Boosts VR Ambitions with Lofelt Buyout; Ireland Fines Instagram Record €405m

  3 years ago News

  

  This week: Meta ventures further into VR with Lofelt acquisition, Ireland fines Instagram for compromising children's privacy... Social media sagas dominated the world of ad tech this week. In an attempt to heighten its VR ambitions, Meta purchased Berlin-based startup Lofelt, [...]

• TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US

  3 years ago News

  

  TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers.  TVision is developing a UK-based, opt-in panel [...]

• M&S’s Alexander Williams on Netflix’s CPM, New EU Ad Rules, and Shopify Against Amazon

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's CPM, industry bodies' responses to new EU political ad rules, and Shopify warning [...]

• Gaming and Esports in APAC and Beyond: Q&A with Asim Rehman, Digital Turbine

  3 years ago News

  

  Ahead of ATS Singapore 2022, Asim Rehman, VP demand operation & supply APAC at Digital Turbine, gives an overview of the current gaming and esports landscape in APAC and beyond, and asserts that the future of both lies in mobile.   How popular [...]