Latest Stories

• Integral Ad Science Appoints Megan Reichelt as Country Manager Southeast Asia

  3 years ago News

  Integral Ad Science, a global leader in digital media quality, today (September 8th, 2022) announced Megan Reichelt as country manager of Southeast Asia (SEA). Megan was previously the programmatic head for APAC at IAS. In her current role, she will [...]

• Manadge Partners with Amnet France to Enhance Transparency

  3 years ago News

  

  Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform. Through Manadge's [...]

• Ferris the Zero Waste App Becomes the Latest Publisher to Join The Goodnet

  3 years ago News

  

  Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be [...]

• US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens

  3 years ago News

  

  In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium.   US bars [...]

• Verve Group Appoint Michael Brooks as Chief Operating Officer

  3 years ago News

  Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer.  The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [...]

• VlogBox Launches Kids Room TV to Help Creators Expand Their Audiences

  3 years ago News

  

  During the recent Kidscreen Summit 2022, VlogBox, a top CTV channel development, content distribution, and monetisation platform, presented a new channel - Kids Room TV to help creators expand their audiences while offering kids access to engaging and entertaining animation [...]

• The Rise of Personified Advertising - Q&A with Ossie Bayram, Ogury

  3 years ago News

  

  The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a more fitting alternative to its current model. In this article, Ossie Bayram, UK country director at Ogury, goes over the [...]

• SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats

  3 years ago News

  

  GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [...]

• Mediamond Signe un Partenariat Avec Adomik pour L’Optimisation de ses Capagnes Digitales Programmatiques

  3 years ago News

  

  Mediamond annonce un nouveau partenariat avec la société Adomik. Cette dernière, basée à Paris, New York et active dans le monde entier, aide les éditeurs à gérer et optimiser leurs campagnes programmatiques afin de maximiser leurs revenus, via sa plateforme [...]

• Mediamond Partner con L' Adomik per L’ottimizzazione Delle Campagne Digital in Programmatic

  3 years ago News

  

  Mediamond annuncia la nuova partnership con Adomik, la società con sede a Parigi e New York e attiva in tutto il mondo, che attraverso la sua piattaforma di advertising analytics supporta gli editori nella gestione e ottimizzazione delle campagne in [...]