Latest Stories

• How the Ad Ecosystem Is Morphing to Address Ad Fraud

  7 years ago News

  

  The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, [...]

• Unruly's Paul Gubbins Discusses the BOK Departure, the Johnston Press Sale & OTT Trends

  7 years ago Podcast

  

  In the second episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly. On this week's episode: - Now that Brian O'Kelley is moving on, what does he do next? - [...]

• The Incremental Visit: The Opportunity to Measure What Matters

  7 years ago News

  

  Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]

• IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

  7 years ago News

  

  IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to [...]

• Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership

  7 years ago News

  

  This week, Grab and Fave have formed a new partnership that aims to grow the companies' online platforms and services in Singapore and Malaysia. Under the alliance, daily deals site Fave would integrate GrabPay and GrabFood on its platform, enabling its [...]

• The Programmatic Advisory's Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency

  7 years ago Podcast

  

  In the first ever episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week's episode: - What is AT&T's new venture, Xandr, and [...]

• IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report; AdUX launches operations in [...]

• Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

  7 years ago News

  

  Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil [...]

• Can AI Really Solve Your Problems?

  7 years ago News

  

  Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that [...]

• Shortlists Revealed: Ad Tech Personality of the Year & Rising Star

  7 years ago News

  

  ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of 'Ad Tech Personality of the Year' and 'Ad Tech Rising Star'. We've received hundreds of entries from around the world and and it is [...]