Latest Stories

• Making Science Enters the German Market & Launches a Joint Venture with the Independent Agency Pilot

  3 years ago News

  

  Making Science, technology and digital marketing consultancy specialising in e-commerce and digital acceleration, announced its entry into the German market alongside the German company, pilot. pilot is an independent agency that works with well-known, international, consumer goods brands, for example, [...]

• Reckitt’s Jai Bulsara on CNN+, In-Game Advertising, and Netflix’s Ad U-Turn

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement. CNN+ to shut down after [...]

• Bidstack Expand Mobile & Fashion Portfolio with New Nanobit Partnership

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, is pleased to announce a new and exclusive partnership with Hollywood Story: Fashion Star, a fashion and lifestyle game developed by Nanobit. Hollywood Story: Fashion Star is a role-playing casual mobile game that allows players [...]

• Smartphone Purchase Intenders are Challenging Purchasing Cycle - Teads

  3 years ago News

  

  Teads, the global media platform, today (28th April 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

• Leaked Facebook Doc Exposes Lack of Control Over User Data; Samsung Posts Soaring Q1 Profits

  3 years ago News

  

  In today's ExchangeWire news digest: leaked Facebook doc reveals the company's struggle to manage user data in line with privacy legislation; Samsung reports record-breaking profits for Q1 2022; and Berlin-based Taxfix raises USD$220m (£175m) in a Series D funding round.   Leaked doc [...]

• Novatiq’s Tanya Field named as Silver Winner of the AWS Startup Founder of the Year Award

  3 years ago News

  

  Tanya Field, co-founder and chief product officer at Novatiq, the only privacy-first identity solution to leverage telco first-party intelligence, has been named as the Silver winner in the AWS Startup Founder of the Year award. Tanya was selected from a group [...]

• Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today (27th April 2022) announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. Through this alliance, Invest [...]

• Anzu & Amelore Partner to Bring Programmatic In-Game Advertising to PC Hit Slappyball

  3 years ago News

  

  Anzu.io, the world's most advanced in-game advertising company, today (27th April 2022) announced its successful integration and ongoing partnership with Amelore, the game developer behind Slappyball. This means advertisers can now programmatically run non-disruptive in-game banner and video ads within [...]

• Alphabet’s Growth Slows as YouTube Battles Competition; EU Cautions Twitter on Content Laws

  3 years ago News

  

  In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]

• 1plusX Announces its Partnership with Italiaonline to Leverage its First-Party Data

  3 years ago News

  

  1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range of digital solutions, Italiaonline can build and boost the digital presence of thousands of brands while also empowering its clients [...]