Latest Stories

• Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]

• Seedtag Achieves IAB Gold Standard 2.0 Certification

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Designated by the Internet Advertising Bureau (IAB UK), the gold standard [...]

• Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions

  3 years ago News

  

  Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, [...]

• Merkle Becomes Specialised Partner for Decisioning in EMEA in the Pega Partners Programme

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]

• Dialling up CTV Performance with Audience Plus Context

  3 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

• Bidstack Adds Trio of New Titles from Game Tap Studios

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]

• Yahoo Launches ID-Less Audience Solution for Web

  3 years ago News

  

  Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

• Publicis Media France Signs a Partnership with Manadge

  3 years ago News

  

  Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge.  Manadge's platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with [...]

• AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports

  3 years ago News

  

  EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for [...]

• Kin + Carta Bolster Growth with Triple Acquisition; Singtel Explores Sale of Amobee

  3 years ago News

  

  In today's ExchangeWire news digest: Kin + Carta confirm triple acquisition to enhance growth; Singtel appoints Moelis to explore the potential sale of ad tech subsidiary, Amobee; and Billups announces acquisition of software provider, Outchart.   Kin + Carta Pursue International Growth with Strategic Triple [...]