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A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the [...]
£4.5m for PowerLinks; Weve Launches Location Verification Service
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published last Friday (9 February). Major multinationals [...]
Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile in 2018
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay Via Mobile in 2018; and Mobile Email Marketing Draws Level with Desktop as [...]
Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using
With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the digital advertising market continues to show exceptional growth as marketers recognise digital’s unique ability to reach large audiences and connect [...]
The New Possible in Attribution
In an omnichannel marketing world, customers are engaging across any number of devices: viewing ads, visiting websites, and conducting searches. Here, Amelia Waddington, director of data science & analytics, Acxiom (pictured below), explains that as a result of this marketers have become [...]
How to Make Friends & Influence People
Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: [...]
Trusting Google to Go on Safari
A class action UK lawsuit is being mounted against Google, which stands accused of unlawfully harvesting personal data from 5.4 million UK users by bypassing privacy settings on their iPhones. This was allegedly accomplished over several months in 2011 and [...]
SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]
Weekly Focus: Alibaba Moves into Home Improvement with £625.91m
Alibaba Group is back in the spotlight this week with its move into another retail sector in China – this time, in home improvement and furnishing. The e-commerce giant said it was forking out ¥5.54bn (£625.91m) to acquire a 15% [...]
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