Latest Stories

• ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Almost a third of TV ads play [...]

• Fifty Technology Achieves IAB Gold Standard 2.0 Certification

  3 years ago News

  

  Fifty Technology has achieved IAB’s Gold Standard 2.0 Certification. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help brands understand their customers and power digital advertising to best engage [...]

• Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience

  3 years ago News

  

  Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

• LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

  3 years ago News

  

  LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

• Fifty Appoints Simon Eaton as Managing Director

  3 years ago News

  

  Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020.  Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]

• Clear Channel Europe & Broadsign Scale UK Partnership to Bolster Clear Channel LaunchPAD Programmatic Offering

  3 years ago News

  

  Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s premium UK out-of-home (OOH) inventory is now available via more than [...]

• Contextual Advertising Expert Seedtag Opens Dubai Office

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]

• Trump Launches "Truth Social" to Rival Big Tech; NayaPay Cinches USD $13m Payment App

  3 years ago News

  

  In today's ExchangeWire news digest: Donald Trump launches "Truth Social" app to rival Big Tech; NayaPay secures largest seed funding in South Asia; and Booyah Advertising buy FiveFifty in launch of programmatic media division.   Trump launches social media app to rival Big Tech Donald [...]

• impact.com Releases The Partnership Economy, to Help Businesses Succeed in a Digital World

  3 years ago News

  

  impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO, David A. Yovanno. The book explores the collaborative relationship between businesses and their [...]

• Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]