Latest Stories

• Snap's Q2 Earnings Report Fails to Meet Expectations

  8 years ago News

  

  Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]

• The New Data Protection Bill Brings Post-Brexit UK Firmly in Line with the GDPR

  8 years ago News

  

  For those wondering how Brexit would affect the UK's adoption of the upcoming General Data Protection Regulation (GDPR), here's your answer: it won't. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the [...]

• Online Campaigns Struggle to Target Women; Brands Lead Creators on YouTube

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online campaigns struggle to target women; Brands lead creators on [...]

• Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP

  8 years ago News

  

  With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren't insurmountable, but will require collaboration if publishers are to overcome them, with a focus on [...]

• Personalisation, But Not Precision

  8 years ago News

  

  With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called 'universal ID'. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, [...]

• Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]

• What Are You Forgetting When Developing Your Mobile Advertising Strategy?

  8 years ago News

  

  We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]

• Digital Can Steal Hearts & Minds, As well As Ad Budgets

  8 years ago News

  

  When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection is mobile. Yet, given the weight of importance consumers place on their mobile devices, why shouldn't these be front and [...]

• China Ad Tech Players Don't Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don't always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q [...]

• APAC Publishers Dragged Down by SSP Codes

  8 years ago News

  

  Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]