Latest Stories

• Merkle Launches Brand Campaign Highlighting the Curious Nature of its People

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has launched a brand campaign to highlight the curious nature of its people. The ‘Me in MErkle’ campaign, which initially launches across digital out of home (DOOH) [...]

• Adform Hits Top 100 in Financial Times’ Diversity List

  3 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]

• The FTC Sues to Block Nvidia’s Merger; VKontakte Seized by Russian State

  3 years ago News

  

  In today's ExchangeWire news digest: The FTC have sued to thwart Nvidia’s acquisition of Arm Holdings; VKontakte have found themselves under Russian state control; and Alibaba's CFO steps down causing a major shake up.   The FTC sues to block Nvidia’s merger The [...]

• BillFront Rebrands to Vane as it Announces New Funding and US Expansion

  3 years ago News

  

  Fintech company BillFront today announces it has secured €50m in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane. The rebrand to Vane reflects the company’s strategy to roll out a wider suite of financial products [...]

• Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company

  3 years ago News

  

  Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them.  Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]

• Festive Shopping Trends & Consumer Insights: Q&A with Yahoo

  3 years ago News

  

  In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers [...]

• Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]

• Unruly's Alex Khan on "App Tracking Protection", CTV, and the Future of Broadcast TV

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Alex Khan, MD International at Unruly, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover:   — Privacy-centric tech firm DuckDuckGo have announced a [...]

• IAS Enhances Context Control for Advertisers and Publishers Globally

  3 years ago News

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

• Concerns Over Amazon’s Control; Google Prohibit Political Ads in Philippines

  3 years ago News

  

  In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]