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Clearing Up the Confusion Between Mobile Web & In-App Marketing
Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a result of this uncertainty, some verticals, like [...]
Why You Must Clean-Up Your Stores of Unstructured Data: Q&A with Des McHugh, ZL Technologies
Have you heard of the term 'unstructured data'? If you're currently in the throes of preparing your company for the looming General Data Protection Regulation (GDPR), then it's probably a term you should become familiar with, as it applies to [...]
Mapping the Consumer Journey Through Ambient Data: Q&A with Ken Parnham, Near
Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth [...]
China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba [...]
11 Seconds to Effectively Target APAC Travellers
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat. For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone [...]
ViralGains Raises USD$13.5m; Gravity4 Accepts Cryptocurrency
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ViralGains raises USD$13.5m Series B; Gravity4 first to accept cryptocurrency; mParticle raises USD$35m; Havas acquires The 88; SpotX and FreemantleMedia partner; Chartboost [...]
We've Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel
The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that's even before the onset of programmatic, which has changed the landscape beyond recognition. But what does 'programmatic' actually mean for the OOH industry and [...]
Mobile-Only Applies to All: Q&A with Petra Vorsteher, Chief Alliances Officer & Co-Founder Smaato
Where to next with mobile app monetisation? ExchangeWire speaks with Petra Vorsteher, chief alliance officer and co-founder, Smaato, about mobile-only, the diversity in ad tech, and why Hamburg is an exciting place to watch, when it comes to ad tech. ExchangeWire: Where [...]
Publishers Are the Glue That Holds the Landscape Together: Q&A with Max Pepe, VP Marketing, Mozoo
As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]
Facebook Expands Audience Network in Brazil; Social Media Gets 27% of Digital Investments in Argentina
In this week's Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in [...]
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