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DanAds y AdGreetz llegan a un Acuerdo para Cubrir la Demanda de Anuncios de Video y Display Hiper-Personalizados
DanAds, la empresa con sede en Estocolmo y líder mundial en publicidad auto-servicio anuncia su acuerdo de colaboración con AdGreetz, plataforma ad tech/martech líder en el área de personalización de anuncios publicitarios. El acuerdo permite a los clientes de DanAds, [...]
DanAds and AdGreetz Partner to Meet the Growing Demand for Self-Service Hyper-Personalised Video and Display Advertising
DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for [...]
Apple Request a Temporary Pause; Facebook Willing to Open up Algorithms
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]
The MadTech Podcast Special: The Complexity of Identity
Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]
Majority of UK shoppers to Opt for Sustainable Retail Brands During Black Friday, Cyber Monday and Christmas
Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]
ADvendio Officially Launches a Self-Service Advertising Solution to the US Market
With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]
DPC Send off Draft Decision Against Facebook; Kixeye Sellers to sue Stillfront Group
In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth. DPC draft Facebook a [...]
Picnic Named in Startups100 2021: The Annual List of Most Disruptive New UK Businesses
The UK’s longest running index of disruptive new startups, the Startups 100, has released its 2021 lineup and Picnic has made the list for the second year in a row. Run by the UK’s most established website for entrepreneurs, Startups.co.uk, the [...]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today (13 October) released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for [...]
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