Latest Stories

• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

• Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction

  4 years ago News

  

  Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

• ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

  4 years ago News

  

  ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]

• impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

  4 years ago News

  

  impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

• Emilie Brulebeaux Fait sa Rentrée Chez Smart en Tant que Head of Sales Account Management France

  4 years ago News

  

  Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce la nomination d’Emilie Brulebeaux au poste de Head of Sales Account Management France. Au côté des équipes supply de Smart, Emilie aura pour mission d'accompagner la mise en place des stacks [...]

• Tenjin and GameAnalytics Launch Growth FullStack

  4 years ago News

  

  Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and [...]

• Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising

  4 years ago News

  

  Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected [...]

• Twitter in USD$809.5m (£592.2m) Settlement; Freshworks in USD$1.03bn IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]

• Opera Ads Lance une Plate-Forme en Libre-Service avec DanAds, son Principal Fournisseur

  4 years ago News

  

  Aujourd'hui, Opera [NASDAQ : OPRA] a annoncé le lancement de sa plate-forme publicitaire en libre-service, Opera Ad Manager et conçue par DanAds, une infrastructure de technologie publicitaire en libre-service pour les éditeurs. Cette plate-forme a été développée pour créer, gérer [...]

• Opera Ads Führt eine Self-Service-Plattform ein, die vom Führenden Anbieter DanAds Betrieben Wird

  4 years ago News

  

  Opera [NASDAQ: OPRA] hat heute den Start seiner Self-Service-Werbeplattform Opera Ad Manager, bekannt gegeben, einer anpassbaren und skalierbaren Self-Service-Ad-Tech-Infrastruktur für Tier1-Publisher, die von DanAds betrieben wird. Die integrierte Plattform wurde entwickelt, um digitale Werbekampagnen zu erstellen, zu verwalten und Berichte [...]