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  • Kuaishou Close Zynn; NotCo Reach Unicorn Status

    In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]

  • Hivestack Appoints Ichiro Jinnai as President, Japan

    Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack [...]

  • Verve Group Taps Pixalate to Help Combat Ad Fraud

    Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

  • Dan Wigley to lead Merkle’s UK Analytics Practice

    Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. In his new role, Wigley is responsible for leading and driving growth strategies within Merkle’s [...]

  • Taboola Partners with Awin to Assist Publishers in Diversifying their Traffic Acquisition Strategies

    Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration [...]

  • ShowHeroes Group Appoints Sarah Lewis to Strengthen its Global CTV Leadership

    ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

  • Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

    Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight new global markets, all thanks to its partnership with Eyeota, the leading data partner to global enterprises, and its new [...]

  • Erfahrener Media-Experte verstärkt Meetrics als Senior Sales Manager DACH

    Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

  • Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH

    Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

  • S4 Acquire Destined; Samsung's Profits Rise Amid Chip Demand

    In today's ExchangeWire news digest: ad giant S4 Capital have acquired marketing firm Destined; high demand for memory chips send Samsung's profits up; and Japanese trainer re-seller SODA raise USD $56.4m in a series C funding round.   S4 Capital acquire Destined S4 [...]