Latest Stories

• New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

  4 years ago News

  

  With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around driving high-performing marketing plans and demand more advanced first-party data solutions in market, according to a new research report from [...]

• Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   - Location data could be key for [...]

• Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83%  Italy:81% Netherlands: 73%  Norway:72% Sweden: 72% Poland: 66% *Percentages [...]

• Verve Group Expands Internationally With Launch of Operations in Brazil

  4 years ago News

  

  Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group [...]

• Webinar-Ankündigung - Entmystifizierung Von Ad Refresh: Wie Können Publisher mit Ad Refresh Mehr Umsatz Machen, Ohne ihr Inventar zu Schädigen

  4 years ago News

  

  Pubstack veranstaltet das Online-Event ''Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?'' Publisher haben bei ihrer kontinuierlichen Suche nach mehr Werbeeinnahmen viele Techniken getestet, sei es die Erhöhung der Anzahl von Ad-Units, die [...]

• Nano Interactive Appoints Advertising Industry Luminary Iain Jacob as Chair

  4 years ago News

  

  Nano Interactive, the leading advertising technology platform specialising in targeting free of personal identifiers, today announces the appointment of Iain Jacob as independent non-executive chair, the advertising industry veteran and ex EMEA CEO for Publicis Media. Jacob is joining Nano as [...]

• Webinar Announcement - Demystifying Ad Refresh: How to Make More Revenue with Ad Refresh Without Harming Your Inventory

  4 years ago News

  

  Pubstack is running the online event "Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory". Publishers have tested many techniques in their continuous quest for more ad revenues, be it increasing the number of ad [...]

• Tesla Localise Chinese Data; Facebook Launch "Live Shopping Fridays"

  4 years ago News

  

  In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep [...]

• Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-Covid Era

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational [...]

• Marketing Analytics Platform Announces Two New C-Level Roles to Accelerate Strategy and Customer-Centricity

  4 years ago News

  

  Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as [...]