Latest Stories

• The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

  4 years ago News

  

  In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]

• Three Tactics for Marketers to Find Their Next Million Customers

  4 years ago News

  

  In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

• Teads Announces Winners for Grand Prix Awards

  4 years ago News

  

  Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included: Meredith Herman, VP global marketing [...]

• French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

• Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]

• Passendo Signs Strategic UK Partnership with 360 Publishing

  4 years ago News

  

  Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]

• Zipline Raise $250m; Stingray Acquire Calm Radio

  4 years ago News

  

  In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year.   Zipline raise $250m, secure $2.75bn [...]

• Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

  4 years ago News

  

  On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

• Brainlabs Inks Partnership with Talon Outdoor for Digital OOH

  4 years ago News

  

  Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time.  In response to the increased client interest in [...]

• Robinhood File IPO; EU Commission Approve UK Data Sharing Adequacy Decisions

  4 years ago News

  

  In today's ExchangeWire news digest: trading app Robinhood have filed an IPO; the EU Commission approves two new adequacy decisions to allow data sharing between the EU and the UK; and US CTV upfront ad spend is expected to grow [...]