Latest Stories

• FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads

  5 years ago News

  

  A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

• Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google's Mel Silva responds to the compulsory revenue sharing [...]

• Affinio Announces Strategic AI Partnership with Snowflake

  5 years ago News

  

  Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data [...]

• AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; [...]

• MediaCom UK Appoints Richard Davies as Chief Digital Officer

  5 years ago News

  

  MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues to drive the digital agenda for its clients. Davies moves into the role having joined MediaCom last year as head of [...]

• AdColony's Matt Barash on IPA Bellwether, Axel Springer, and CVS

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Matt Barash, SVP Strategy & Business Development, AdColony, and Ciaran O'Kane, CEO, ExchangeWire, to discuss the latest news in ad tech and martech. On this week’s episode: - The [...]

• Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns

  5 years ago News

  

  Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

• OnAudience Implements Personality Segments

  5 years ago News

  

  89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

• WPP Reports Q1 Revenue Decline; Facebook Sees Ad Demand Stabilise

  5 years ago News

  

  In today's ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after [...]

• Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020

  5 years ago News

  

  The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of [...]