Latest Stories

• Dentsu Data Labs & Adverty Reveal Mobile Users Prefer Non-Intrusive In-Game Ads

  5 years ago News

  

  Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, a leading in-game ad platform for advertisers, agencies and developers. The recent [...]

• Channel Factory Launches Office in Munich to Drive Growth in DACH Region

  5 years ago News

  

  Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the [...]

• Fox to Buy Tubi TV; VideoAmp Acquires Conversion Login

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Fox to buy Tubi TV; VideoAmp acquires Conversion Login; and AnyMind announces full acquisition of POKKT.  Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. [...]

• PubNative Registers CMP in IAB Europe’s Transparency and Consent Framework

  5 years ago News

  

  PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the advertising ecosystem by announcing the approval of its latest CMP to join IAB Europe’s Transparency and Consent framework. PubNative’s plans [...]

• AnyMind Group Acquires POKKT Mobile Ads

  5 years ago News

  

  AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT). POKKT was founded in 2012 in India, and expanded into Southeast [...]

• PubMatic Releases Audience Encore to Activate First-Party Data Programmatically

  5 years ago News

  

  Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major [...]

• Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises Completes Acquisition of Berkshire Hathaway Newspaper Operations

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month. Fatherly Gets Scooped Up by Some Spider [...]

• Picnic Media Continues Rapid Expansion With Two Senior Hires

  5 years ago News

  

  Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

• When Digital Ads Go Rogue, and the Quest for Nuanced AI

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

• AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

  5 years ago News

  

  AdColony, the in-app marketplace for brands, announced today that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and [...]