Latest Stories

• John Gentry to Lead OpenX; Mediaocean Acquires MBS

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

• Video Ad News' Vincent Flood on Blacklists, Grindr, and Facebook

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week's episode: - A study conducted by [...]

• AA/WARC Expenditure Report Q3 2019: 25th Consecutive Quarter of Growth

  5 years ago News

  

  The UK advertising industry grew for the 25th consecutive year, with ad spend reaching £5.97bn in Q3 2019, representing a year-on-year growth of 5.6%, according to the latest Expenditure Report from the Advertising Association (AA) and WARC released today (30th [...]

• FreeWheel Releases Video Marketplace Report

  5 years ago News

  

  FreeWheel, a Comcast company and one of the industry’s most complete advertising management solution, today launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium [...]

• Surviving 2020 as an Independent

  5 years ago News

  

  The 2020's have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry [...]

• IAS Reveals Digital Ad Industry’s Top Priorities in APAC

  5 years ago News

  

  Measuring business outcomes, the rise of contextual targeting in a cookie-less world, harnessing the explosion in OTT/CTV dictate APAC marketers' agendas in 2020 according to a new report from Integral Ad Science (IAS), the global market leader in digital ad [...]

• Adverty Continues Expansion in the UK with Strategic Hires

  5 years ago News

  

  Adverty, a leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people [...]

• Jukin Media Partners with Primis for Content Syndication

  5 years ago News

  

  Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin’s programming across the Primis network. This will allow Jukin to extend its reach to new [...]

• Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era

  5 years ago News

  

  Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote and protect consumer rights online. Now in its 13th year, Data Privacy Day has become a global initiative. In order [...]

• Origin, Timing, Provenance and Quality: Is Data the New Wine?

  5 years ago News

  

  In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data is perhaps less like oil, as it is commonly compared with, and instead is more analogous to wine. “Data is the [...]