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Impact Announces New Client Additions
Impact, a global leader in Partnership Automation, announced new additions to its growing customer roster. Throughout 2019, Impact has added more than 350 new clients, an increase of more than 50% over last year. This caps a landmark year for the [...]
Predictions 2020: The Rise of Contextual Advertising
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]
Predictions 2020: Identity
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, [...]
Adverity to Provide Open Access to Sources with SAP Data Warehouse Cloud
Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently [...]
Predictions 2020: Privacy
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]
Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching [...]
Suggestv's James Pringle on Global Ad Spend, You & Mr Jones, and The Trade Desk
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Mat Broughton are joined by James Pringle, founder and CEO, Suggestv, to discuss the latest news in ad tech and martech. On this week's episode: - GroupM have released their [...]
PubNative Announces Strategic Partnership with Leading Japanese SSP fluct
PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]
We Love PIE: 20 Predictions for 2020
It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher [...]
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