Latest Stories

• Stack (by Appodeal) Makes Its Ad Exchange, BidMachine, Available as Open-Source

  6 years ago News

  

  Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources [...]

• MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC

  6 years ago News

  

  In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT selects Triton Digital for management and monetisation of its digital audio and podcast content; OpenX [...]

• Disruptive Search Engines: User Privacy & Publisher Incentives

  6 years ago News

  

  Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine. Despite negative press coverage and EU fines, [...]

• SpotX Earns Independent Recertification for All Four TAG Seals; S4Capital AGM Statement

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent recertification for all four TAG seals; S4Capital AGM statement; GumGum partners with White Ops to [...]

• IAB Tech Lab's Dennis Buchheim Discusses LinkedIn's Drawbridge Acquisition, Apple's Ad Attribution & GDPR Anniversary

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest madtech news and trends. On this week's episode: - This week LinkedIn announced [...]

• Programmatic Advertising and Artificial Intelligence: Tools for Optimising Results and Reducing Costs

  6 years ago News

  

  Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that would seem scarcely believable just a couple of decades ago. However activating this wealth of data, along with linking it [...]

• Identity & Data Compliance: MadTech Live Cologne 2019 Preview

  6 years ago News

  

  Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having to balance the need for accurate user identification with the necessity of abiding with legislation [...]

• GDPR Anniversary: Fines, Interpretations, and Aims for Year Two

  6 years ago News

  

  On May 25th 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and ensure that their personal details were held in a more secure manner. One year down the [...]

• Why Media Auditing Needs to Change in The Programmatic Landscape

  6 years ago News

  

  The relationship between advertisers and agencies has been under high scrutiny in recent years, with the increasing prevalence of in-housing a reflection of this. However traditional methods of media auditing have not kept up with the rise of programmatic advertising, [...]

• ID5 Publishes The State of Digital Identity; Triton Digital Integrates a2x with TouchPoint DSP and AdPerform DSP

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The State of Digital Identity; Triton Digital integrates a2x with TouchPoint DSP and AdPerform DSP; Prebid.org [...]