Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest madtech news and trends.
In this episode:
– Facebook’s earnings results and why they will continue to growth in spite of continued scandal
– Publisher diversification and why the new breed of digital-first publishers are starting to show cracks
– The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly
– The complexities of in-housing