On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness.

On this week’s episode:

- The ICO fact-finding forum, discussing the RTB update paper in more detail and what behaviours the ICO are looking to target in terms of bringing any action or fines forward, and what influence this might have on the industry more widely.

- Allbirds calls out Amazon for mimicking its products, but what does this mean for brand building?

- Social makes up more than 50% of overall programmatic spend, so do we need to look  at how we define programmatic?

- Why does advertising exist and how do we evolve measurement to ensure everyone understands its purpose?

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