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The MadTech Podcast Special: Exploring Gaming's Advertising Potential

madtech

In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. 

Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming Economy’s Predictions 2021: Mobile Gaming as a starting point, Rachel Smith, COO at ExchangeWire, David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever, and Tom Simpson, SVP APAC at AdColony, discuss the rapid evolution of the gaming landscape, and what it could mean for advertisers and marketers.