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The MadTech Podcast Special: Exploring Gaming's Advertising Potential

madtech

In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. 

Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming Economy’s Predictions 2021: Mobile Gaming as a starting point, Rachel Smith, COO at ExchangeWire, David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever, and Tom Simpson, SVP APAC at AdColony, discuss the rapid evolution of the gaming landscape, and what it could mean for advertisers and marketers.

AdColony

AdColony is the leading in-app marketplace for brands, with over 1.5 billion users globally. Known for our exclusive Instant-Play™ HD video technology, display and rich media formats, our global performance advertising business, programmatic market…
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