The MadTech Podcast Special: Exploring Gaming's Advertising Potential
by Grace Dillon on 5th Feb 2021 in Podcast
In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.
Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming Economy's Predictions 2021: Mobile Gaming as a starting point, Rachel Smith, COO at ExchangeWire, David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever, and Tom Simpson, SVP APAC at AdColony, discuss the rapid evolution of the gaming landscape, and what it could mean for advertisers and marketers.
Digital Turbine powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition, and monetisation —...
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