The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre.

In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM, join ExchangeWire CEO Ciaran O'Kane to discuss the fragmented nature of measurement; how the industry can solve the measurement challenges posed by the end of the cookie; the reasons why contextual is becoming more prevalent; the issues of scale connected to contextual, brand safety, and brand suitability; and more.