Illuma Technology’s Contextual Targeting Outperforming Traditional Brand Uplift
Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders
Illuma Develops Peer Group Targeting Technology
Company descriptionilluma is a British company at the forefront of contextual AI in programmatic advertising. The illuma technology identifies the real-time content consumption of brand’s unique audiences, finding patterns in the page contexts that drive high quality engagements. Illuma’s adaptive contextual technology doesn’t depend on cookies or personal data, instead employing proprietary AI algorithms to identify contextual patterns. Illuma’s technology is a privacy-compliant solution that offers advertisers a way to increase reach that is compliant with CCPA and GDPR.
It’s the data-driven insight that is one of the key benefits to working with illuma; the campaigns allowed to significantly increase qualified reach and engagement.
Cookieless Targeting: Not Shooting Blind, but Shooting Smart