PressBox Articles

• Alkimi Exchange Announces its Listing on Uphold

  3 years ago News

  

  Alkimi Exchange, the world’s first decentralised advertising exchange, announced today (July 21st, 2022) that it is now officially listed on Uphold, a global multi-asset digital trading platform. Built on the constellation network, Hypergraph, a blockchain technology, Alkimi’s mission is to [...]

• Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

  3 years ago News

  

  New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

• the7stars Sees Client Base Skyrise with Privacy-First Data

  3 years ago News

  

  The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise's unique data set based on 20 million mobile phone users, [...]

• Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers

  3 years ago News

  

  Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]

• The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral

  3 years ago News

  

  Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal,  every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]

• Audigent Releases the Retail Media Playbook

  3 years ago News

  

  Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]

• VeraViews Included on IAB Global Vendor List

  3 years ago News

  

  Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]

• GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities

  3 years ago News

  

  GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]

• IAS Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 19th, 2022) released its 2022 Amplifying Media Quality in Digital Audio Report.  In partnership with YouGov, a global public opinion and data company, IAS surveyed digital media experts  — [...]

• Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event

  3 years ago News

  

  Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]