PressBox News

• Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey

  3 years ago News

  

  Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.   The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]

• Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics

  3 years ago News

  

  Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]

• IAS -  "Why the future of marketing must be inclusive"

  3 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

• Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women

  3 years ago News

  

  In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]

• Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer

  3 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]

• fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs

  3 years ago News

  

  Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of work. However, new research from martech consultancy fifty-five reveals that the bot is a [...]

• Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform

  3 years ago News

  

  Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]

• Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

  3 years ago News

  

  Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]

• Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

  3 years ago News

  

  Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]

• IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]