PressBox News

• Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences

  5 years ago News

  

  Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic.   CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]

• Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

  5 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]

• Adverity Named a Gartner Cool Vendor

  5 years ago News

  

  Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed [...]

• Placements.io Announces Marketer Revenue Management System with Neptune Retail Solutions

  5 years ago News

  

  Placements.io, the leader in revenue and billing management for media companies, announced that Neptune Retail Solutions (NRS), is live on the platform. NRS is a premier retail focused marketing solutions provider in the US, with a comprehensive shopper media experience [...]

• Placements.io Launches First Order Management Integration with Megaphone

  5 years ago News

  

  Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]

• VDX.tv Partners with Rippll to Help Advertisers Understand Ad Impact on Consumer Purchases, Brand & Visit Uplift

  5 years ago News

  

  With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]

• Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a [...]

• Setupad Releases Redesigned New Client UI with Extensive Reporting Interface and New Features

  5 years ago News

  

  Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished product surpasses the previous reporting interface with new features, more extensive reporting interface, which helps publishers keep up with the [...]

• Omnichannel DSP Sage + Archer Partners With Hivestack to Further Scale Programmatic DOOH To Advertisers Across Europe

  5 years ago News

  

  Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]

• COVID-19 Sees Half of UK Marketers Planning to In-House Digital Capabilities

  5 years ago News

  

  A new report from digital marketing in-housing specialist, Serpico by Croud, conducted by global research house Censuswide, has today revealed the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. Serpico surveyed 210 senior digital marketing decision-makers in [...]