PressBox Articles

• MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

  1 month ago News

  

  MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [...]

• JWP Connatix Names Chris Maccaro as Chief Revenue Officer

  1 month ago News

  

  JWP Connatix, a leading video technology and monetisation platform, today announced that Chris Maccaro has joined the company as Chief Revenue Officer. In this new role, Maccaro will oversee global revenue strategy and execution across the company's suite of video technology and monetisation [...]

• Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions 

  1 month ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a partnership with Brainchild Creative Studio, a specialist marketing agency for the music industry that combines cutting-edge marketing science, data-driven strategy, and behavioural insights to [...]

• Richard Ottoy joins Picnic as VP of Sales to scale Inventory Intelligence across the UK and Europe

  1 month ago News

  

  Picnic has appointed Richard Ottoy as Vice President of Sales, as the company accelerates its mission to redefine how advertisers understand and curate high-quality inventory using the PIQ Platform.  Ottoy brings nearly a decade of commercial leadership experience in the programmatic [...]

• Content Ignite® Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential

  1 month ago News

  

  Content Ignite®, a No-Code, SaaS Ad Stack Management Platform, has officially launched its new Revenue Insights Hub, a powerful addition to the company’s Fusion platform, aimed at helping publishers identify and act on revenue opportunities faster and with greater confidence. Built [...]

• DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

  1 month ago News

  

  Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the quality of their ads amid a surge in Gen AI ad output. As Gen AI tools become crucial in meeting [...]

• Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

  1 month ago News

  

  Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand storytelling, and measurable outcomes across premium streaming environments. Using Creative Science to combine high-impact creative [...]

• Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025

  1 month ago News

  

  The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [...]

• impact.com Announces 2025 UK Partnerships Experience Event, iPX London 2025

  1 month ago News

  

  impact.com, the world’s leading partnership management platform, has released details of the UK edition of its Partnerships Experience event (iPX), taking place on 25th June in London. The event brings together brands, influencers, publishers, and advocates to discuss the key trends [...]

• impact.com Announces Continued Growth in Q1 2025

  1 month ago News

  

  impact.com, the world’s leading commerce partnership management platform, announced its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing is an essential part of a holistic marketing strategy for brands [...]