PressBox News

• Axis & AlgoriX Partner to Expand Access to Premium In-App Supply

  1 month ago News

  

  Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

• TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

  1 month ago News

  

  TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

• Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

  1 month ago News

  

  In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

• Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025

  1 month ago News

  

  A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

• VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations 

  1 month ago News

  

  VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

• Kargo Wins Big at ELETS India Brand Summit and Awards 2025

  1 month ago News

  

  Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]

• VIDAA Will Power Vestel’s CTV OEMs, Expanding Nexxen’s CTV Reach in Europe

  1 month ago News

  

  Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (15th July, 2025) announced it anticipates benefitting from the announcement that Vestel recently entered a strategic partnership with VIDAA, the world’s second [...]

• IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

  1 month ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]

• OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

  2 months ago News

  

  IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...]

• Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

  2 months ago News

  

  Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]