PressBox News

• Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand

  4 weeks ago News

  

  SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, one of the world’s leading omnichannel supply-side platforms, and Butler/Till, the [...]

• Axeptio Launches Global Privacy Control (GPC) Support to Strengthen Compliance with US Privacy Regulations

  4 weeks ago News

  

  Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.  This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]

• Raptive Partners with Intent IQ to Improve Publisher Monetisation  & Advertiser Reach

  4 weeks ago News

  

  Intent IQ, a privacy-first identity resolution company, today  (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]

• MarkApp Introduces MarkDash - A Centralised Reporting & Partner Operations Platform

  4 weeks ago News

  

  MarkApp today (3rd February, 2026) announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.  MarkDash serves publishers, app developers, OEMs, SSPs, brands, and agencies [...]

• BRAVE Unveils "The Class of 2026": 10 Rising Stars Rebuilding Ad Tech’s Infrastructure

  4 weeks ago News

  

  BRAVE, the radically human supply-side platform (SSP) built for precision, performance, and transparency, today (2nd February, 2026) announced the launch of its inaugural list: "The Class of 2026: 10 Rising Ad Tech Stars." This definitive list honours the technical architects, [...]

• Thrad Partners with Top 10 Consumer AI App in the World DeepAI to Enable Paid Ads in LLMs

  4 weeks ago News

  

  Thrad, the leading advertising infrastructure provider for the AI ecosystem, today (2nd February, 2026) announced a global strategic partnership with DeepAI, a premier platform for consumer-facing AI experimentation. The partnership integrates Thrad’s advertising stack into DeepAI’s global consumer application, allowing [...]

• xpln.ai Launches in the US with CRO, Gina Cavallo, to Capture Demand for Next Gen Attention Solutions

  1 month ago News

  

  Following years of success with major advertisers in Europe and APAC, xpln.ai, the next-generation attention measurement solution, today (29th January, 2026) announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief [...]

• Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising

  1 month ago News

  

  Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends.  As trends across social and digital platforms emerge [...]

• Sky Media & DAIVID Launch AI-Powered TV Advertising Toolkit for SMEs

  1 month ago News

  

  Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad [...]

• AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q4 2025 Results, Outlines Roadmap for 2026

  1 month ago News

  

  AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products.  According to the announcement, between October and December 2025, the AdPlayer.Pro team [...]