by Ciaran O'Kane on 4th Apr 2012 in TRADERTALK

The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Thomas Mendrina, Country Manager DACH at AdMeld. Here Mendrina discusses the state of the supply-side in the German display market, how the big German Sales Houses are approaching programmatic buying, and current trends around automated ad trading in Germany.

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