by Ciaran O'Kane on 3rd Jul 2012 in TRADERTALK

Mike Shehan, is CEO & Founder at SpotXchange.

Here he discusses the growth of the online video market, the potential of RTB-enabled video inventory and what the benefits are likely to be for both publishers and advertisers from using the newly released SkipIt solution.

The SkipIt proposition is discussed at length at the end of this TraderTalk podcast. Will users really pay to skip ads? And what does this mean for the advertisers who have paid to advertise against video inventory? Will SkipIt see a new revenue model for publishers? Shehan goes through the permutations of giving users the option to pay to skip ads, and the whether or not it can be a success.

We won't charge you to skip-to-the-end. Not yet, anyway.