The Great Ad Tech Shakeout: Tim Cadogan, CEO, OpenX
←Back to Indexby Lindsay Rowntree on 13th Nov 2018 in TRADERTALK
At ATS London on 10 September, 2018, ExchangeWire CEO, Ciaran O'Kane, is joined by Tim Cadogan, CEO, OpenX, to discuss transparency in the ad tech ecosystem.
Cadogan discusses:
- The improvements in inventory quality and brand safety, thanks to industry standards
- The evolution of safety standards
- The opportunity that exists within connected TV
- The value of independent ad tech
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