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In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Adzerk to discuss utility publishers, and how such firms are set to flourish through 2020.

Avery discusses:

– The characteristics of utility publishers in comparison to traditional text-based publishers, and how such businesses are set to benefit from ownership of first-party data.

– How nascent native ad technology applicable for utility publishers can be used for effective intent-based advertising.

– How utility publishers are set to evolve, and how smaller-scale local publishers currently avoiding programmatic are predicted to capitalise on the increase in verticalisation to address their needs.

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