Publica's Ben Antier on the Role of SSAI in CTV Advertising←Back to Index
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising.
In this session, O’Kane and Antier cover:
– The importance of SSAI to CTV publishers;
– The difference between CTV client-side and server-side solutions;
– Implementing SSAI solutions;
– and a comparison of good CTV AdPods versus bad AdPods.